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Management Planning and Analysis Tools Planning is everything when you're operating a business. This class will teach you how to develop sales forecasts and marketing calendars and how to use advertising effectively. You will learn to work backwards along a timeline to put effective strategies in place. You will also become familiar with financial statements, sales reports and charts, inventory forms, budgets, and cash flow. MGT 13 Business Communications Can you speak effectively on the telephone? Are you able to write a coherent and compelling business letter? Are you comfortable with speaking in meetings and small groups and with getting up to the podium when necessary? This class will help you do it all. Class participation, visual aids, and tried-and-true organization tips will add to your self-confidence. MGT 14 Career Observations I This is the start of a Guest Lecturer Series that extends throughout the Hallmark year. Autobiographical lectures and discussion of current photographic businesses and specialties will give you insight into the career options available to you. MGT 21 Site Selection Studio location is a key component to success. This class will cover the pros and cons of owning your own studio. Key locations such as shopping malls, downtown real estate, and at-home studios are compared. What you should consider regarding pedestrian and auto traffic, store fronts, accessibility, and parking will be covered. This class also looks at rental studios and compares information on relating rental costs to space requirements. MGT 24 Career Observations II A continuation of our Guest Lecturer Series from Phase I. MGT 25 Current Studio Operations This class will provide an overview of the marketing and management methods used by successful high-volume, medium-volume, low-volume, and specialty studios. Case studies will be presented and you will participate in discussions about current market conditions and anticipated trends. MGT 31 Business Organization The decision to form a proprietorship, a partnership, or a corporation comes with advantages and disadvantages. This class will provide the information you need to make the best decision, including tax implications and other legal considerations. MGT 32 Plans for Business Control You will learn how to develop studio sales and promotional plans in this class, and how to use balance sheets and profit and loss statements to review progress. You will also learn how to plan jobs and evaluate personnel and policies. MGT 34 Career Observation III The third program in our Guest Lecturer Series. MGT 35 Color Laboratories Choosing the right outside vendors means quality and service that will enhance your own business. This class will show you what to look for. You will also learn how to handle orders, archive data effectively, retrieve records and professionally present your work to clients. MGT 42 Studio Layout and Design Utilizing sound design principles and knowing how to specify required areas are the foundations for creating a functional, attractive studio space. Understanding water, power, and sewer needs is also critical. You will learn about special needs of different types of studios, from cyclorama walls to freight elevators. MGT 44 Career Observations IV The final program in our Guest Lecturer Series. |